Itis shopping centre

Ramadan & Eid Campaign

Creative Director,


The first Ramadan and Eid campaign in Finland held at shopping centre Itis. The campaign consisted of in-depth market research, strategic marketing and PR, consultation, creating a campaign identity, as well as event production. Throughout the fasting month, numerous shops participated in the campaign with various sales targeted at Muslim consumers. The campaign highlighted in a big celebration on Eid day, which marks the end of Ramadan.

The reception by both public and media was phenomenal. The campaign successfully reached over 500 000€ paid media reach and appeared in over 150 media channels, including the national YLE news and MTV3’s Huomenta Suomi morning show.

© 2019 by Sara Salmani