Speaking from

Holding an award-winning career, Sara Salmani has trained hundreds of organizations worldwide on the importance of diversity, equity, and inclusion in working life. She sheds light on subjects such as advancing DEI, understanding unconscious bias, and mastering inclusive marcomms. 

"Discrimination isn't solely racist slurs, but an environment in which not everyone is included."
– Sara Salmani

With years of experience in speaking, Sara has always been a passionate advocate for building diversity, equity, and inclusion. She is known for her easily approachable style on difficult subjects and making uncomfortable subjects comfortable to discuss.

Sara has spoken on stages worldwide, and also delivered a TEDx talk in 2017. Besides her keynotes, she has
 also contributed to creating several national and international inclusive marketing campaigns, including Finland’s first Ramadan campaign for shopping centre Itis. Her latest consultancy work includes The Football Association of Finland and Nike's donation of sports hijabs to old and new players, gaining recognition worldwide on media channels such as CNN and BBC, as well consulting for The Polite Type campaign created by TietoEvry and TBWA Helsinki, winning the Grand Prix award at Vuoden Huiput 2020

Sara has inspired audiences such as  YLE, MTV, Meta, Sanoma, Coca Cola, SOK, City of Helsinki, Rabbit Films, Fazer, Cloetta, UNHCR, and many more.  Get in touch to learn more about her references and clients.

Most popular topics:


  • The Basics of DEI

  • Unconsciously biased: Understanding the effects of unconscious bias

  • Mastering inclusive marcomms

  • Leading DEI: Inclusive leadership as a tool

Topics vary and are always customized according to your industry needs.
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Selected media appearances:

Helsingin Sanomat (2021)

CNN (2021)
BBC (2021)
Ateneum - Finnish National Gallery (2021)

Maailman kuvalehti (2021)

The Nation (2021)
Women's Agenda (2021)

YLE News (2021)

Helsingin Sanomat (2020)

Talouselämä (Oct 2020)
Talouselämä (June 2020)
YLE - Kysy mitä vaan (2019)
YLE - Mahadura & Özberkan (2019)

MTV - Ava siskot (2018)
YLE Kioski (2018)

TEDx Turku  (2017)
YLE (2016)