// DEI Specialist
// Marketing & comms
// Keynote speaker
Whether it is working on a campaign, consulting a client, producing an ad, or delivering a keynote or a workshop, creating a more inclusive representation of our society has always been Sara's ultimate passion.
Currently working as an independent DEI consultant and keynote speaker, the turning point of Sara’s career was in 2016 when her previously co-owned branding agency created the first Ramadan and Eid campaign of Finland held in shopping centre Itis. Since then, she has managed large marketing campaigns and trained organizations and companies on the importance of diversity and inclusion. Her managed campaign Work Does Not Discriminate with Miltton and The Confederation of Finnish Industries won the Gold Sabre Award in 2019.
Sara’s work as a diversity, equity, and inclusion specialist has led her to consult and train hundreds of large international organizations ranging from the tech and food industry to governmental and non-profit institutions. Her sought after DEI keynotes and workshops focus on topics such as building DEI in organizations, understanding unconscious bias, and mastering inclusive marketing and communications. In 2020, Sara was featured on the cover of Talouselämä, Finland's leading business magazine.
Sara’s client include e.g. YLE, Coca Cola, SOK, City of Helsinki, Fazer, Cloetta, UNHCR, and many more.
Sara describes herself as a movie freak, a mother, an average cook, and a killer carpool karaoke singer. She is always up for something new and radical, so whether you're looking for a keynote, planning your next production, or in need of consultation or a workshop, don't hesitate to reach out.
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